Gucci Wins Groundbreaking Court Case

Gucci has won a court battle against online counterfeiting, with a federal court in Florida awarding the legendary brand $144.2 million in damages.

The Italian fashion house filed the lawsuit in May against a group of organisations running a counterfeiting operation online.

A list of 155 domain names were successfully sued for selling fake Gucci merchandise and ordered to shut down, or surrender to the brand, within the next 30 days.

Items being produced illegally ranged from handbags and designer clothing to accessories including watches.

At the time of taking up court action, Gucci accused the websites of using 'such tactics as copying campaign advertisements, product images and descriptions from official websites, as well as using Gucci in the domain name,' in order to 'deceive online consumers'.

"We are extremely pleased that the court clearly understood the dangers to consumers posed by online counterfeiting organisations and has sent a strong message that counterfeiters can expect to receive severe sanctions when caught, " said Patrizio di Marco, Gucci President and CEO.

The websites in question were registered in Britain, Canada, France, Italy, Japan, the Cocos Islands and the United States.   


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